Last updated: April 7, 2026
NEWRISE L.L.C-FZ ("Repline," "we," "us," or "our") is committed to protecting your personal data. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to it.
1. Who we are
Repline is a customer communications platform operated by NEWRISE L.L.C-FZ, a free zone limited liability company registered under the laws of the Meydan Free Zone, Dubai, United Arab Emirates.
For the purposes of applicable data protection laws, NEWRISE L.L.C-FZ is the data controller in respect of personal data collected through the Repline platform.
If you have any questions about this policy or how we handle your data, please contact us at privacy@repline.com.
2. What data we collect
We collect the following categories of personal data:
Category
Examples
Account data
Name, email address, password (hashed), company name, job title
Billing data
Payment method details (processed by our payment provider), billing address, invoices
Usage data
Features used, email volumes, login timestamps, session duration, actions taken within the platform
Technical data
IP address, browser type and version, device type, operating system, time zone
Communications data
Messages you send to our support team, feedback, survey responses
Customer data
Data you upload or process through Repline on behalf of your own customers (we act as a data processor for this data)
We do not sell your personal data to third parties, and we never will.
3. How we collect your data
We collect personal data through the following means:
Directly from you — when you register for an account, fill in forms, subscribe to a plan, or contact our support team
Automatically — as you use the Service, through cookies, log files, and similar tracking technologies
From third parties — such as payment processors, analytics providers, or integration partners you connect to Repline
4. How we use your data
We use your personal data for the following purposes:
To create and manage your account and provide access to the Service
To process payments and manage your subscription
To send transactional communications such as invoices, receipts, and account notifications
To provide customer support and respond to your enquiries
To monitor and improve the performance, security, and functionality of the platform
To send product updates, feature announcements, and marketing communications (where you have opted in or where permitted by law)
To comply with legal obligations and enforce our Terms & Conditions
To detect, prevent, and investigate fraud, abuse, or security incidents
You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or by contacting us at privacy@repline.com.
5. Legal basis for processing
Where the GDPR or equivalent legislation applies, we rely on the following legal bases to process your personal data:
Contract performance — processing necessary to deliver the Service you have subscribed to
Legitimate interests — improving our platform, ensuring security, and sending relevant product communications
Legal obligation — where we are required to process data to comply with applicable law
Consent — for marketing communications and non-essential cookies, where we have obtained your explicit consent
6. How we share your data
We do not sell or rent your personal data. We may share it with the following categories of recipients:
Service providers — third-party vendors who assist us in operating the platform (e.g. cloud hosting, payment processing, analytics, email delivery). These parties are bound by data processing agreements and may only use your data as instructed by us.
Integration partners — third-party platforms you choose to connect to Repline. Data shared with these services is governed by their own privacy policies.
Legal authorities — where required by law, court order, or to protect the rights and safety of Repline, its users, or the public.
Business transfers — in the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity, subject to the same privacy protections.
7. International data transfers
All personal data collected through the Repline platform is stored on servers located within the European Economic Area (EEA). By hosting your data in Europe, we ensure it benefits from the strong data protection standards established under the General Data Protection Regulation (GDPR).
NEWRISE L.L.C-FZ is headquartered in Dubai, UAE. Where our staff or service providers outside the EEA need to access your data to operate or support the Service, we ensure appropriate safeguards are in place — including Standard Contractual Clauses (SCCs) approved by the European Commission, or equivalent mechanisms.
You may request more information about the safeguards we have in place for any such transfers by contacting us at privacy@repline.com.
Your data is never transferred outside the EEA without appropriate legal safeguards in place.
8. Data retention
We retain your personal data for as long as your account is active or as needed to provide the Service. Specifically:
Account data is retained for the duration of your subscription and for up to 30 days after account termination, after which it is permanently deleted or anonymised.
Billing and financial records are retained for up to 7 years to comply with applicable accounting and tax obligations.
Support communications are retained for up to 2 years.
Technical and usage logs are retained for up to 12 months.
You may request early deletion of your data at any time, subject to any legal retention obligations we must fulfil.
9. Cookies & tracking
Repline uses cookies and similar tracking technologies to operate and improve the Service. We use the following types of cookies:
Essential cookies — required for the platform to function. These cannot be disabled.
Analytics cookies — help us understand how users interact with the Service so we can improve it. These are only set with your consent.
Preference cookies — remember your settings and personalisation choices.
Marketing cookies — used to deliver relevant advertising and measure campaign effectiveness. These are only set with your consent.
You can manage your cookie preferences at any time through our cookie settings panel or by adjusting your browser settings. Note that disabling certain cookies may affect the functionality of the Service.
10. Your rights
Depending on your location, you may have the following rights regarding your personal data:
Access — request a copy of the personal data we hold about you
Rectification — request correction of inaccurate or incomplete data
Erasure — request deletion of your personal data ("right to be forgotten")
Restriction — request that we limit the processing of your data in certain circumstances
Portability — receive your data in a structured, machine-readable format
Objection — object to processing based on legitimate interests or for direct marketing
Withdraw consent — where processing is based on consent, withdraw it at any time without affecting prior processing
To exercise any of these rights, please contact us at privacy@repline.com. We will respond within 30 days. We may ask you to verify your identity before processing your request.
If you are based in the EEA or UK and believe we have not handled your data lawfully, you have the right to lodge a complaint with your local data protection authority.
11. Children's privacy
Repline is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us at privacy@repline.com and we will delete it promptly.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes via email or a prominent notice within the Service at least 14 days before the changes take effect. The "last updated" date at the top of this page will always reflect the most recent version.
13. Contact us
If you have any questions about these Terms, please contact us:
Email: legal@repline.com
Company: NEWRISE L.L.C-FZ
Address: Meydan Free Zone, Meydan Hotel, Grandstand, Meydan Road, Nad Al Sheba, Dubai, UAE